Yahoo! Finance Partners with InsWeb for Personal Lines Insurance Sales
Yahoo! has launched Yahoo! Finance's Insurance Center, featuring content from InsWeb. The new insurance center allows visitors to comparison shop among multiple insurance carriers and to easily research insurance options.
"We continue to expand Yahoo! Finance's personal finance areas by teaming up with leading companies such as InsWeb to provide users comprehensive resources for everyday financial issues, such as insurance, loans, investing and taxes," says Mike Riley, producer for Yahoo! Finance. "With the Yahoo! Finance Insurance Center, users now have a quick and simple way to research different insurance options and find the one that best suits their situation."
According to A.M. Best, the market for personal lines of insurance is a $240 billion industry. Of the approximately 100 million households in the country today, most will make an insurance decision in any given year. Additionally, a February 1998 survey by Booz-Allen & Hamilton showed that 76 percent of insurance carriers say their consumers wanted quotes online.
Sixty percent of those carriers also said their consumers want to purchase insurance online. Yahoo! Finance's Insurance Center brings together the tools and resources to help meet the growing demand for insurance services on the Web.
"Working with Yahoo! to create the insurance center allows us to further expand the reach of our content and services to Yahoo!'s millions of visitors every day," says InsWeb's Mark Guthrie, senior vice president of Internet strategic partnerships. "Combining our strengths offers consumers an easy way to comparison shop and evaluate insurance needs and provides insurance carriers with a vast new audience of targeted insurance buyers."
Yahoo! Finance's Insurance Center highlights features, resources and Web sites for users interested in insurance for a variety of situations. Under the features area, there are categories for homeowners, renters, health, life and auto insurance. Each of the categories offers users the ability to analyze their situation and determine their insurance needs as well as get answers for questions related to the category.
Through Yahoo! and InsWeb, individuals can also do comparison shopping by filling out a single form to receive quotes from multiple companies on a wide range of auto, life and health insurance products. For people just beginning their insurance search, the new center also features a general insurance questions area, as well as insurance-related articles highlighting news and advice for finding the ideal plan.
Yahoo! Finance's Insurance Center is also integrated into Yahoo! Classifieds' real estate and autos areas.
InsWeb is headquartered in San Mateo, CA. Yahoo! is headquartered in Santa Clara, CA.