The financial wellness startup is tapping into Bindable's expertise in white-label embedded insurance to deliver P&C protection products directly to its customer base
Boston, MA /PRNewswire-PRWeb/ - Bindable, the industry-leading platform for Insurance-as-a-Service technology and solutions, today announced the launch of a new in-house digital insurance agency for WisePal, a cost-saving software company. Implemented using Bindable's licensable virtual agency infrastructure, WisePal can now further assist customers in managing their finances by providing the ability to shop for and compare P&C insurance products directly through WisePal's app and newly created agency team.
"Our company is keenly focused on helping families effortlessly reduce recurring expenses while fostering meaningful, lasting relationships with them. Offering insurance felt like a natural next step for us, but we were determined to do so without disrupting the strong connections we've worked hard to build as a new player in the market," said Ami Shmidman, CEO of WisePal. "After looking at options, it became clear that Bindable was one of the only technology partners who could holistically support us in jump-starting our entry into insurance by giving us the digital tools, expertise, and market access to be successful under our own brand and using our own agent force."
