New Service Targets Financial Services Firm Web Sites

MoneyChoices, a new service that provides Web sites with customized magazine-quality articles on personal finance and investing, has been introduced by Wayland, MA-based Stimpson Communications. It helps financial services companies leverage the value of their Web sites by drawing more repeat visitors.

"Lively, fresh content is critical," Henry Stimpson said. "Topnotch articles will draw visitors to your Web site repeatedly–just as they draw readers to newspapers and magazines."

The articles will cover personal finance, investing, insurance and employee benefits, as relevant to client companies. Stimpson Communications will develop article ideas, do the research, interview experts, write the stories, and submit them for posting on the client's site.

"What's special is that MoneyChoices articles are customized–not bland, generic pieces," Stimpson pointed out. "The articles will quote your company's executives, brokers, independent agents and financial advisers as experts."

Articles will educate customers about money matters, strengthen a company's links to its customers and give its agents, brokers and financial advisors a valuable marketing tool, Stimpson believes. The service is designed for diversified financial services companies, mutual funds, insurance companies, banks and other organizations that sell financial products and services.

Stimpson has written extensively on personal finance and investing for national magazines.

Stimpson Communications provides public relations programs, writing services, marketing communications, custom publications and communications consulting. It has served companies from startups to Fortune 500 members in many industries, including financial services, insurance, law, consulting, high technology, software and business services.