News | May 1, 1998

National Marketing Services Launches Updated Website

N/Apany%> recently launched its newly updated Website, marketing its services online. The updated site includes a complete description of National Marketing's services for the insurance industry and breaks down the Company's services into the following categories:
  • agencies/brokerages
  • carriers
  • wholesalers/MGAs
In addition, technology advances and telemarketing updates are included on the site, as well as specific marketing-related news for the insurance industry.

SIC codes are included online for agencies, brokerages, carriers and wholesalers/MGAs to access. A separate Subscriber Service is included, featuring National Marketing Services ITN program for paying members.

"We're excited about our new site, this is the first step toward using the Internet as a basis for walking-through potential customers on our various programs, rather than sending out a booklet or brochure," says founder and president Larry Neilson. "We realize that only about 10-20% of our agency force has online capability, therefore we must continue to send printed pieces, but eventually everyone will have access to the Internet and online prospecting, selling, training will be a viable solution. This is the beginning of the evolution," says Neilson.

Plans are underway to include interactive services for agencies and brokerages as the marketplace matures. This includes National Marketing's Internet Callback Service which will allow agency prospects and customers to receive an immediate callback via the Internet.

The new site address is: www.nationalmarketing.com.