News | May 14, 2002

National Marketing Services Endorsed by Iroquois Group

Source: National Marketing Services
Laguna Hills, CA, May 14, 2002 -- National Marketing Services, a leading provider of telemarketing services to the insurance industry, today announced its endorsement by the Iroquois Group, which numbers over 1,200 individual agencies in 30 states. Under this agreement, National Marketing will provide telemarketing and list services to Iroquois agencies for lead generation, prospect development and client retention.

According to National Marketing CEO Larry Neilson, "The Iroquois Group is a vital and growing entity with agencies of all sizes. We are proud to have been selected as their endorsed telemarketing and lead generation resource, providing all of their agencies equal access to our many services for both their personal lines and commercial lines marketing."

Iroquois Group President William "Twig" Branch returned that mutual respect, "There is an abundance of telemarketing operations throughout the United States and even more list brokers. Our agent members want to spend their time selling insurance and servicing clients, not investigating potential telemarketing vendors. National Marketing is a proven entity that understands the needs of insurance agents, is sensitive to the concerns of prospects that are being called and has the infrastructure to easily handle the needs of our members. We are extremely confident in this endorsement to our members."

Through this agreement, Iroquois agencies can avail themselves of such National Marketing services as telemarketing, custom list purchasing, lead generation and qualification, lead management, distribution and control, direct mail follow-up, account management/reporting, appointment setting, cross-sales and customer relationship management & development.

About Iroquois Group
The Iroquois Group, currently celebrating its 25th anniversary, numbers 1,288 dues paying members in 30 states. The focus of Iroquois is to bring together small and midsize agents and the markets they need on an economical basis. Iroquois understands that the most difficult problem an agent faces is selecting the correct markets. It also knows that insurance carriers need a responsive, high-quality sales force. Iroquois fills both needs by constantly researching the marketplace in search of opportunities. Currently in its third generation of family ownership, Iroquois is headquartered in Olean, N.Y., approximately 60 miles south of Buffalo.

About National Marketing Services
Founded in 1988, National Marketing Services (NMS) is a leading telemarketing firm, specializing in commercial and personal insurance telemarketing. Serving over 4,000 companies, NMS provides clients with prospect and new client leads, cross-sales of products and services, and increased levels of customer retention. Continually adapting to the latest in technology, new programs for the insurance industry include their Internet Call-Back Service, Seal Team VI and Client Outreach Program.

National Marketing Services offers the following telemarketing services: custom list purchasing, lead generation and qualification, lead management, distribution and control, direct mail follow-up, account management/reporting, appointment setting, cross-sales, customer relationship management & development, and a web enabled call center.