National Grange Mutual Joins IIAA's Communications Program
The National Communications Program is an alliance between IIAA and more than 20 insurance companies, formed to improve consumer awareness, understanding and appreciation of the Independent Agency System. The program utilizes a combination of consumer education, media relations and national advertising, and in 1998 reached a combined 350 million households with positive messages about independent agents.
The program premieres its 1999 cable TV advertising campaign in March. N/Al Grange Mutual joins Chubb, CGU, Fremont Comp, The Hartford, MetLife Auto & Home, Progressive, Safeco and St. Paul at the Gold Partner level in the program.
"We are proud to offer our products through the personalized and professional expertise of our agency force," said Tom Van Berkel, National Grange Mutual's senior vice president of Insurance Operations, during the recent IIAA National Board of State Directors meeting. "As a member of the National Communications Program, we can bolster the strength of our distribution channel by increasing consumer recognition of the distinctive, quality service provided by independent agents." N/Al Grange Mutual, the parent company of the Main Street America Group, writes more than $400 million in personal and commercial lines premium. The regional carrier operates in 18 states and is headquartered in Keene, NH.