Customized Insurance Writing

MoneyChoices, a new service that provides customized magazine-quality articles on personal finance and investing, is designed to help financial services companies leverage the value of their Web sites by drawing more repeat visitors. The service is well suited for diversified financial services companies, mutual funds, insurance companies, banks and other organizations that sell financial products and services.

The vendor- a professional writer with broad industry and business experience- will develop article ideas, do research, interview experts, write stories, obtain approvals and submit completed articles to a company Webmaster or other content.

MoneyChoices articles are customized–not generic. They can quote a company's own executives, brokers, independent agents and financial advisers as experts. If a client prefers, articles can feature independent financial experts.

Stimpson Communications, PO Box 5174,Wayland, MA 01778. Tel: 508-647-0705. Fax: 508-652-9740.