Convergence in US Online Financial Services 2000
Datamonitor's latest publication, Convergence in US Online Financial Services 2000. This in-depth study provides scenario-based forecasting of the online financial services industry to 2005 to help you realize the potential for partnerships and alliances in the cross-selling space and plan your online strategy accordingly. This report is written to aid financial services institutions broaden their product lines and increase channel integration through such strategic alliances. It examines organizational management within a multiple channel and product environment, discussing CRM, marketing, and branding issues in the context of the banking, brokerage, and insurance industries. The value of this study to your organization is realized in the future focus of the report, tracking the growth of cross-selling opportunities and the role of convergence in this environment.
The Future of Convergence Online from 3 Perspectives
Datamonitor's unique scenario-based forecasting is utilized in
Convergence in US Online Financial Services 2000. Learn the implications to financial services institutions and online pure-play organizations of the 3 different proposed
scenarios:
The Self-Service Supermarket
Discover why, in this model, eCommerce and convergence are seen primarily as a means to offer
customers greater choice and an opportunity for financial services institutions to become universal one-stop shops. However, financial services institutions will be unable to maximize cross-selling opportunities or cross-channel marketing and sales opportunities through continued operations within departmental "silos."
The Customer-Centric Model
Learn the importance of adopting a customer-centric approach, rather than a product- or channel-centric one. Maximize customer relationships by evaluating customer needs and devising customized cross-product, cross-channel solutions. The whole customer relationship must be examined, and departments across the enterprise must have a common understanding of customer value, leading to integrated multi-channel, multi-product solutions.
The Advice-Centric Model
Examine a move further away from a product- or channel-centric approach, and an emphasis entirely on
the fulfillment of customer needs, even if competitors' products must be utilized to do so. The catalyst for this approach is the Internet, and in particular, account aggregation. Understand the value of the use of competitors' products and services to make your own more valuable to consumers, and the best strategies to implement this tactic.
How Can I Find Out More?
To order your copy of Convergence in US Online Financial Services 2000, simply complete the order form on the back of the enclosed report overview and fax it to (212) 686-2626. Don't forget to visit our website at www.datamonitor.com/fs for a more comprehensive view of the scope of our research. If you have any questions please contact our Global Financial Services team at (212) 652-2638.
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