Just published, Datamonitor's latest primary consumer research study, Consumer Trends in eInsurance
, provides you with data and analysis on the opinions, behaviors, and attitudes of online insurance customers in the US. This information and the strategic recommendations provided are vital to the focus of your eInsurance strategy. Learn what eInsurance customers prefer about this distribution channel and what features, products, and services a successful eInsurer must offer in order to be successful at customer acquisition and more importantly, customer retention. This report provides you with a full analysis of the current penetration of online insurance in the US. Financial institutions can learn what makes consumers tick in the world of eCommerce and how they can win more business through this channel
Understand the eConsumer and ...
- Analyze purchase patterns by region, demographics and other metrics.
- Improve your online insurance practices based on the various associated dynamics.
- Explore the motivations behind insurance online and determine the barriers.
- Identify and examine the online population and the proportion of customers seeking insurance products online.
The primary research Consumer Trends in eInsurance was derived from Datamonitor's IMPACT study, which is a global research program that exposes consumer attitudes towards the Internet and eCommerce. IMPACT is based on 17,500 in-depth telephone interviews with adult consumers. The raw data collected from Datamonitor's IMPACT study is also available for a completely flexible and manipulatable research tool.Call (212) 686-7400 for details.