Campaign Management Software

IBMre product was designed to enable companies to move closer to "one-to-one" marketing. The IBM DecisionEdge for Campaign Management software allows marketers to promote a consistent message by establishing a dialogue with the customer using multiple offers throughout a campaign, sets rules to limit number and type of campaigns a customer/prospect experiences in a given time frame, understands and manages to the capacity of each of the channels (Web, mail, phone) to the customer.

DecisionEdge for Campaign Management works with customer information in a data warehouse from transaction systems, call centers, Web sites, and third-party syndicated data. The information is then shared among all the company's functions and allows consistent messaging through the customer's preferred channels, leveraging the database capabilities of DB2 Universal Database.

There are three types of campaigns that DecisionEdge for Campaign Management can
perform:

• Target segment - Campaigns that identify prospects in certain segments, such as those customers over age 30 who scored most likely to buy a car.
• Event-triggered - Campaigns that are based on specific customer actions or events that trigger a pre-determined promotion or offer. For example, select all customers who made bank deposits of $10,000 or greater in the last 60 days.
• Inbound - Campaigns triggered by contact the customer initiates. For example, market a relevant set of promotions to those customers who inquired about a home insurance policy.

This product also has a "closed loop" characteristic. The software sets rules to limit the number and type of concurrent campaigns that a customer or prospect experiences in a given time frame.

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