Allenbrook Appoints Vice President of Sales

Michael J. Hefron Brings More Than 15 Years of Experience As A Senior Marketing Executive and General Manager

Allenbrook, a leading technology partner of some of the most successful, creative property & casualty insurers in North America, recently named Michael J. Hefron as Vice President of Sales. In this role, Hefron will oversee Allenbrook's field operations and its sales team of 16.

Hefron brings to Allenbrook more than 15 years of marketing and management experience. Most recently, he was Managing Director of Automated Financial Systems in Exton, Pennsylvania. In this capacity, he managed and directed both domestic and international sales, marketing and professional services. During his tenure, Automated Financial Systems more than tripled its revenues.

Prior to joining Automated Financial Systems, Hefron was with International Business Machines (IBM) for 11 years, last serving in the role as business unit executive and senior location manager in Birmingham, Alabama.

Hefron, who resides in Charlotte, North Carolina, says his primary focus at Allenbrook will be on "enhancing structure in the sales process and ultimately creating an environment that will heighten the level of service Allenbrook brings to its customers and help the company sustain its dynamic growth." To that end, Hefron will introduce a customer-centric approach to selling. "This process allows all of the various Allenbrook delivery channels to work together, as a team, and completely satisfy our customers needs," Hefron says. "When our customers win, we win."

Patricia Foye, president of Allenbrook, says she is very pleased that Hefron has joined the Allenbrook team. "Michael has an outstanding record of accomplishment and brings tremendous knowledge of sales and marketing," she notes. "We are confident that he will make significant contributions to our organization and help position us for continued growth."

Allenbrook, Inc., an AMS company, provides Internet-enabled, enterprise-wide P&C policy management automation, outsourcing and expert consulting services to some of the most successful, creative insurers in North America. Allenbrook's Phoenix software, along with its consulting and implementation services, feature leading-edge P&C solutions, engineered to deliver comprehensive, fully integrated personal and commercial lines policy administration, accounting, claims management, and more. With powerful user-managed technology designed for insurance professionals, Allenbrook partners with companies to help them contain costs and achieve steady growth. Phoenix is Windows®-based, Year 2000 compliant, as well as highly scalable and change-responsive to support the strategic business goals of P&C insurers.