Independent Agencies are creating websites at an increasing rate. More than 16,000 agencies already have sites; but how does the insurance buyer find them?
AgencyNavigator.com will direct an inquiry through searches by Agency lines of business, specialties, Agency location (city, state, zip code), or by companies represented.
Similar to installing an unlisted business phone, having a website without easy access to potential clients provides very little return on investment. Think of AgencyNavigator.com as your Internet Yellow Pages listing, except our listings are exclusive to Independent Agencies and are nationally advertised.
AgencyNavigator.com provides exposure to the agency that will direct potential buyers to the agency’s web site, and ultimately to a producer in the agency. An estimated $3 Billion in premium will be sold on the Internet in 2001, and a recent study by “Marketstance” showed a small commercial market of approximately $8.5 billion that was potentially accessible through the Internet.
At this time there is very little activity representing the interest of the Independent Agency on a National level. Associations are not providing advertising on behalf of their members, therefore the public is not being made aware of the advantages of doing business with an Independent Agent.
Insurance expertise, the ability to advise clients, and multiple markets are several of the greatest assets of an Independent Agency. Contact with most Internet Insurance sites, however, requires the person to select coverage from drop down windows with little or no advice provided to assist them with the proper coverage for their situation. Do they really have the knowledge to make proper coverage decisions?
AgencyNavigator.com directs an interested party to the website of an agency where they can make contact with a professional to discuss their needs. Whether an individual, family, or business, no other insurance site is designed to help the person find an agent, discuss their needs, and purchase the insurance either on line or in person.
AgencyNavigator.com will help provide “branding” on a national level for the Independent Insurance Agency.
AgencyNavigator.com is committed to allocating a large percentage of its revenue to provide exposure to its site through local and National advertising, including television, radio, and print. The advertising campaign is designed to support the advantages of dealing with a professional Independent Insurance Agency.
Founded, and managed by experienced insurance professionals, AgencyNavigator.com will continue to bring advanced web based services to Independent Insurance Agencies.