Market Research Services

National Marketing Services' (NMS) Market Research Division provides its public and private sector clientele with both quantitative and qualitative research production and analysis. NMS plans and executes all phases of survey research projects from beginning to end. NMS designs the research instrument, specifies the sampling or recruitment plan, conducts the telephone interviewing, manages the data gathering process and has the ability to analyze and interpret the data using statistical graphs and an executive summary.

NMS' quantitative research includes customer satisfaction and retention surveys, image evaluation surveys, executive interviewing, and marketing research baseline and tracking studies. Results generated from this research has allowed clients to better understand the way that they are perceived in the consumer and business marketplace. Using the data, clients are better able to plan their marketing strategy and allocate their financial resources more economically.

NMS also has the ability to design and execute qualitative research projects such as focus groups, one-on-one interviewing, and location intercept surveys. NMS can assist in coordinating the facility, attaining a moderator, preparing the moderator's guideline, arranging for the video and audio recordings, and preparation of the transcription and executive summary.

National Marketing Services offers a full range of opinion research services that includes:

• Opinion telephone surveys with listed samples in English and/or Spanish
  
• Production of marginal and final topline reports
  
• Production of cross-tabulation reports
  
• Gross analysis of survey's findings using color graphs and statistical charts
  
• Development of a telemarketing program based on the survey's findings

NMS's principal business is to provide timely opinion analysis to assist companies and private organizations in making decisions. To achieve these goals, NMS's staff is multi-talented and works as a team to assure the completion of quality opinion analysis in a timely manner. NMS has on-staff Spanish language capability which it applies to all research projects involving populations with significant Spanish speaking segments. NMS' data collection and sampling sub-contractors are closely supervised and pre-qualified by NMS to render immediate, high quality service. NMS prides itself in delivering personal service to its clients who are assured ongoing contact with the firm's senior personnel.

Response data will be processed using NMS's custom designed statistical analysis program to report cross-tabulation of data. Results of the survey can be presented in the form of an executive summary, including color tables and graphs if appropriate.

National Marketing Services, 23172 Plaza Pointe Drive, Suite 205, Laguna Hills, CA 92653. Tel: 800-736-9741; Fax: 800-588-4958.