eCRM Strategies in US Financial Services

Just published, Datamonitor's eCRM Strategies in US Financial Services is the definitive guide to successful Customer Relationship Management solutions incorporating all channels of distribution and customer communication. This study boasts case profiles of 6 leading financial services institutions and 3 non-financial services frontrunners in eCRM that provide useful data on the best eCRM strategies in today's business world. Benchmark your current strategy against these case studies and discover what factors determine the success of an eCRM solution.

eCRM Strategies in US Financial Services also provides a complete analysis of the influencers surrounding the eCRM universe. The study discusses the major drivers behind the market including: competition, convergence, cross-selling, consolidation, Internet growth, technology, and increasing customer demand. Explore how each of these factors affects your relationship with customers.

Case Profiles of 9 Leaders in eCRM

The leaders in eCRM have transformed the fundamental way in which they conduct business to meet the changes in customer preferences and the influence of eCommerce and technological advances. The nine case profiles can be segmented into 3 groups:

• Integrated Companies - These institutions offer consistent customer service across all departments and distribution channels.

• Aggregator Portals - Companies using this value-added website model reap the benefit of increased customer retention.

• Customer Centric Businesses - These firms' core competencies include targeted marketing and personalization in order to build customer relationships.

The companies profiled include:

E*Trade
Wells Fargo
Dell
Charles Schwab
Fidelity Investments
Lands' End
First Union
PNC Bank
1-800-Flowers

Take Advantage of this Cost-Effective Means of Tuning Up Your CRM Strategy

Where should you look for ideas on improving or expanding your online Customer Relationship Management strategy? Datamonitor has analyzed some of the most successful institutions with regard to CRM strategies incorporating their Internet offering. Learn from their successes and the valuable market data included in eCRM Strategies in US Financial Services and plan for the future of your business on the Web.

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