Product/Service

Customer Relationship Management

Source: ClientSoft Inc.
CRM initiatives in financial services are coalescing around improved customer interaction centers
ClientSoft Inc.ives in financial services are coalescing around improved customer interaction centers. These centers allow customers a single point of contact with an organization and provide a centralized management point for a growing number of product and service distribution and delivery channels. Insurance companies with widely dispersed customer data are now turning to middleware solutions to connect legacy data with their customer interaction centers, according to the company. By using these Web-enabling and data access tools, companies can create first-class customer-centric environments.

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