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Middletown, CT - (Marketwire) - MarketStance, a leading resource for demographic data as well as analytical services for the US insurance industry, is pleased to announce the availability of a new article, "The Uneven Economic Recovery and Its Impact on the Commercial Insurance Market."

This article provides an overview of the recent recession, including details about how this economic downturn differed from past recessions. More importantly, it details the recovery period forecast for 2011 and 2012 in terms of how the commercial insurance industry will rebound and which market segments will rebound first. There are pockets of significant opportunity and accelerated growth, but a proactive approach is mandated to realize that premium growth.

"Our research shows that unlike past recessions, this most recent one affected all classes of business and lines of coverage being written by commercial insurers," said Fritz Yohn, founder, MarketStance. "There was no 'safe place' to be in the insurance industry this time around."

MarketStance findings highlighted in this article explain that soft demand for coverage will continue for several more years due to the recovery's tepid pace. Further, MarketStance found that due to pronounced differences in the geographic experience of the recession, state, county, and even ZIP code-specific planning, marketing and underwriting may be necessary for P/C insurers going forward.

"Regardless of your business model or go-to-market strategy, utilizing economic forecasting can become a game changing competitive advantage for carriers of all sizes in all markets," said Fritz Yohn.

For more information about this article or to obtain a copy of the full publication, please visit the MarketStance website at www.marketstance.com, or contact MarketStance at (860) 704-6381 or ms@marketstance.com.

About MarketStance
MarketStance is the leading provider of information and analytics to the insurance industry. Our validated and tested predictive modeling techniques provide a synchronized and impartial view of the insurance marketplace to innovative insurance professionals. Over 90% of the largest property and casualty insurance companies in the US turn to MarketStance for actionable, accessible information. For more information contact us at (888) 777-2587 or ms@marketstance.com. For more information visit www.marketstance.com.

SOURCE: MarketStance